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Don’t Cry For Me, Mr Ad Man

By Huma Imtiaz 13 January 2010 5 Comments
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Electricity Unloaded

In 2008, the Karachi Electric Supply Company did what no Bollywood or Lollywood heroine has managed to do for years: stay firmly put in its position of Number 1. Of course, that means Enemy #1. Having made millions of its customers suffer through prolonged breakdowns come rain or shine and unannounced loadshedding, KESC seems to have gotten bored, and has decided it must take on a new role. Or, at least, that’s the perception one seems to get when reading the copy of their advertisement published in December in local dailies. KESC will now teach its customers about the facts of life. As a friend of mine quipped, no wonder the country is in such a bad state if KESC is the one imparting the facts of life. Having vowed to improve the performance of the utility, the management of KESC blithely informed its users that “load shed (sic) is a fact of life.”

KESC

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