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Don’t Cry For Me, Mr Ad Man

By Huma Imtiaz 13 January 2010 5 Comments
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Spelling Bee

Since 2008, the PPP seems to be on the quest for some kind of world record. And no, it’s not for the most number of corrupt ministers, but for the most number of typos in an advertisement. Earlier, their advertisements for recruitment in the PPP featured mind-boggling lines like “Commiseration For Suppressed.” For the second death anniversary of Benazir Bhutto, they decided to show off their expertise in spelling, with a strong message on a billboard at Punjab Chowrangi, Karachi: “Our moto to built a strong democratic Pakistan.” It seems that the author of this advertisement had been watching Motorola ads featuring their tagline “Hello Moto” on repeat. Nevertheless, for a party whose two main leaders Zulfikar and Benazir Bhutto were renowned for their skill in speaking and writing in English, this billboard was perhaps not the right way to attract voters or fans towards the PPP camp.

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