Home » Author Archives

Articles by Babar Khan Javed


Babar Javed is currently Chief Marketing Officer of Sociality360 and Program Director of the Fat Torching Plan™ at BodyBeat Recreational Centre. For queries on fitness and marketing strategy, reach him on babar.javed@sociality360.com

Business, Opinion, Speaker's Corner »

[7 Nov 2011 | 2 Comments | Babar Khan Javed]
Economic Recovery, Capitalism and Uncle Sam

Is it time for corporations to stop laying off employees to preserve earnings and prop up stock prices? Will more compassion be better for long-term business prospects?

Lifestyle »

[8 Oct 2011 | Comments Off | Babar Khan Javed]
Water: Nature’s Miracle Cure

Dehydration is a common condition that hinders performance on the track, weight room and daily life.

Lifestyle »

[18 Jul 2011 | 7 Comments | Babar Khan Javed]
Low-Carb Diets the Right Way

Imagine squeezing a sponge of all the liquids inside. See how dry and mouldy it gets? That’s how your mind and body become after giving up carbs for too long.

Lifestyle »

[27 Jun 2011 | 2 Comments | Babar Khan Javed]
Jump Start Your Metabolism

A great daily warm-up routine to be performed before any exercise.

Business »

[8 Jun 2011 | 5 Comments | Babar Khan Javed]
Customer Research Looks Very Different in the Social Media Age

Leveraging social media for customer insights benefits the bottom line.

Business »

[17 May 2011 | 9 Comments | Babar Khan Javed]
Shaping and Protecting your Corporate Image Online

Smart firms know when and how to use social media and the Internet to create a positive corporate image. Pakistani companies can follow the lead of some global giants.

Business »

[21 Apr 2011 | 8 Comments | Babar Khan Javed]
Taking Back Control: Social Media and Marketing

These days, marketers have lost control over how and when their products are presented to potential customers. And it is all thanks to the Internet and social media. Read how some companies are harnessing the technology.

Business »

[8 Apr 2011 | 9 Comments | Babar Khan Javed]
Business Insight: The Path of Neo Innovation

Conventional wisdom dictates that a downturn is not the best time to be investing in innovation initiatives. But perhaps now is the time to think differently.

Business »

[2 Feb 2011 | 5 Comments | Babar Khan Javed]
Building a Business from the Customer’s Point of View

Customer centricity can mean the difference between acquiring new customers and fighting to preserve existing relationships.

Lifestyle »

[28 Jan 2011 | 8 Comments | Babar Khan Javed]
The Essentials of Weight Loss: Five Tips

Losing weight is not dependent on a dance or fitness class.