Babar Javed is currently Chief Marketing Officer of
Sociality360 and Program Director of the Fat Torching Plan™ at BodyBeat Recreational Centre. For queries on fitness and marketing strategy, reach him on babar.javed@sociality360.com
Is it time for corporations to stop laying off employees to preserve earnings and prop up stock prices? Will more compassion be better for long-term business prospects?
Imagine squeezing a sponge of all the liquids inside. See how dry and mouldy it gets? That’s how your mind and body become after giving up carbs for too long.
Smart firms know when and how to use social media and the Internet to create a positive corporate image. Pakistani companies can follow the lead of some global giants.
These days, marketers have lost control over how and when their products are presented to potential customers. And it is all thanks to the Internet and social media. Read how some companies are harnessing the technology.
Conventional wisdom dictates that a downturn is not the best time to be investing in innovation initiatives. But perhaps now is the time to think differently.