Babar Javed is currently Chief Marketing Officer of
Sociality360 and Program Director of the Fat Torching Plan™ at BodyBeat Recreational Centre. For queries on fitness and marketing strategy, reach him on firstname.lastname@example.org
These days, marketers have lost control over how and when their products are presented to potential customers. And it is all thanks to the Internet and social media. Read how some companies are harnessing the technology.