Pakistan’s first ever Bridal Couture Week, held in Lahore recently, was a series of hits and misses, but in the end, there was plenty to write home about.

Samar Mehdi takes inspiration from a mood board she did in college nearly 13 years ago on the mystical land of Rajasthan.

Gul Ahmed has returned to the fashion world with yet another unique assortment of over 200 designs for this year’s fall and winter collection.

In this collection, FnkAsia uses Swati, Sindhi and Rajasthani embroidery to accent its flirty outfits.

The concept of multi-brand stores appears to be catching on, belying sceptics who argue that fashion in Pakistan is ill-prepared to support them.

With “The Silent Weave” collection, Nida is promoting efforts to renew the 2,000-year-old craft of jamdani and its focus on geometric and floral motifs.

Top Pakistani designer Maheen Khan made clear that her new label, Gulabo, unveiled at the September opening of its flagship store, does not represent individual accomplishments but rather collective strength.

Saim Ali’s design philosophy is based on fusion, a blend of the East and the West. Just back from a trip to Turkey, his latest collection is inspired by Turkish culture and Sufi tradition.

Troubled by terrorist attacks and sectarianism, Umbereen says that this recent collection reflects back to a time when different religions and cultures co-existed in perfect harmony.

For the third time in a row, Sana Safinaz’s seasonal collection proved to be a complete sell-out in a matter of only a few hours.